Comments on: Why Thinking Outside the Box is Overrated

By: Josh Davis

Josh Davis — Sat, 25 Apr 2009 14:31:38 +0000

Sandie – I suppose it depends on the book and your history (is this your first book?) but I would say, as an author, that the brand is YOU.

By: Sandie Barrie

Sandie Barrie — Fri, 24 Apr 2009 23:44:33 +0000

Shama, not sure when one is selling a book what there brand is. Is brand the same as tag line?

By: Shama

Shama — Fri, 24 Apr 2009 19:36:55 +0000

Hey Josh -

You hit the nail on the head! You want to stay true to your core values and innovate BASED on that. Awesome.

By: Shama

Shama — Fri, 24 Apr 2009 19:34:37 +0000

Global Patriot-

It is a long term process. : ) All the tools are important. So is creativity and occasionally stretching the boundaries, but basics first. Thanks so much for your added insight!

By: Shama

Shama — Fri, 24 Apr 2009 19:33:42 +0000

Hey Jeff-

Nothing wrong with coloring outside the lines. : ) Creative thinking IS important, but I am sure you would agree that it should follow some set fundamentals (good customer service, solid product, etc.)

By: Shama

Shama — Fri, 24 Apr 2009 19:32:58 +0000

Thanks Bo! : )

By: Shama

Shama — Fri, 24 Apr 2009 19:32:51 +0000

Hi Tina,

I just read an amazing book – Rubies in the Orchard – and this was a key lesson. Hence the post! : )

By: Josh Davis

Josh Davis — Fri, 24 Apr 2009 19:32:44 +0000

Thinking outside the box can also mean thinking outside the vacuum. It’s easy for us to fall into that – I do. I need to remind myself sometimes and get myself out of the personal vacuum I create and start thinking and operating from outside. But as you say, you want to stay true to your core values and core competency – that’s what makes you or your product great, the ability to have clarity and focus.

By: Global Patriot

Global Patriot — Fri, 24 Apr 2009 19:30:03 +0000

Great post Shama…I find that branding is such a long term process, but in this fast paced world people often think they need to become something new and different – they miss the point that while using social media tools is important, they should use them to reinforce their brand in new ways.

By: Jeff Tobe

Jeff Tobe — Fri, 24 Apr 2009 19:26:54 +0000

OUCH!
from the COLORING OUTSIDE THE LINES guy!
Jeff