Comments on: Why Facebook Ads Aren’t Successful – Yet

By: Recent grad advertises himself on Facebook to find a job | TalentEgg's Employer Hatch

Mon, 06 Jul 2009 19:39:52 +0000

[...] day, while he was surfing Facebook, he noticed the different types of advertisements running on the side of the website. Since job hunting is essentially promoting your skills to employers, Zak decided to create a [...]

By: Kimberly Gauthier

Kimberly Gauthier — Tue, 16 Jun 2009 04:58:12 +0000

I rarely pay attention to the ads along the side of my screen and even when I click “become a fan,” I hide the status updates and rarely visit the page that I became a fan of; it is interesting to read the other comments of how people are using the service.

By: Recent grad advertises himself to start his career in advertising « internSHARE Blog

Mon, 15 Jun 2009 22:29:21 +0000

By: Shama

Shama — Sat, 13 Jun 2009 19:52:31 +0000

Amir and Hesham-

I am not comparing Google and Facebook ads in the sense of how big they are – but the value that they hold for advertisers. Of course ads can be used for more than ecommerce reasons – but I am focusing here on ecommerce.

By: Hesham Fathy

Hesham Fathy — Sat, 13 Jun 2009 08:57:02 +0000

I agree with what Amir said, the problem is that we don’t know how to get the best of advertising of facebook yet!

By: Amir

Amir — Wed, 10 Jun 2009 12:12:00 +0000

I’m not agree with you. First of all, comparing facebook ads with Google ads is just a stupidity. Google is pioneer in Advertising world. You’re comparing 10 billion market with just 500 million market. However, you can compare facebook with myspace or any other social utility or socialnetwork. Frivolity is an issue for facebook users but look on the other hand myspace users are more “non serious”. Most of the users love myspace just because of “music” but still myspace is doing great and earning twice than facebook. Also, not all ads are about ecommerce so pointing this that facebook ads not being clicked just because users “not interested in buying” isn’t valid reason. There are so many reason behind it but I’m sorry it’s hard to explain everything on the comment box.

By: Martin Maybruck

Martin Maybruck — Fri, 05 Jun 2009 21:05:53 +0000

I specialize in PPC specifically AdWords but I have been running some tests on FB ads and I found so far that they are most effective for promoting within Facebook…for example, if you want to promote your FB group, event or page and you are not selling anything…just increasing relationships (leads).

I just ran a test for an ecommerce client where I created a FB page for them and we ran weekly giveaways…in order to be entered for the giveaway we required that each person become a “Fan” and post a picture along with a reply. It was very successful…especially because when someone includes a picture these pictures help catch the attention of their friends within their home feeds (adding to the viral benefits of FB)…the pictures also keep people’s attention and interest on my client’s FB page.

Hope this helps you all?

By: Sandie Barrie

Sandie Barrie — Sat, 30 May 2009 14:52:05 +0000

I appreciate your thoughts about Facebook ads and lead generation. Do you know if there is any table where Facebook ads, Google ads, and whatever else ads are put side by side so a comparison can be made of the pros and cons of each?

By: Eric

Eric — Sat, 30 May 2009 04:40:56 +0000

FB ads have worked great for me as a lead generation tool. Great targeting and great response at a reasonable cost. You’re awesome Shama! I love Shama.tv!

By: Shama

Shama — Fri, 29 May 2009 22:50:40 +0000

Hi Jake,

Absolutely. It goes against the grain of social media “intention” : )