Hey guys, welcome to Shama.tv. We are starting a brand-new segment here on Shama.tv today. It’s going to be called “Whiteboard Wednesdays.” And the idea is that some concepts are easier for me to explain to you with drawing pictures and making little labels than it is just me talking into the camera. So we’re going to start doing Whiteboard Wednesdays. I really look forward to your thoughts on it, and I want to see what you guys think – if you think we should do more of these – because I’m really excited about Whiteboard Wednesdays, so we’ll kick this episode off and we’ll see what you guys think, okay? So be sure to let me know your thoughts in the Comments.
So today I want to talk about SEO (Search Engine Optimization), but I want to explain it, how SEO can be summed up in three steps. Like, I get a lot of questions that are concerned with search engine optimization, and I thought, I can draw a little pyramid on here, a little visual, and maybe it will help explain search engine optimization, the process of getting ranked for Google, okay?
So we’re going to start right down here. There are going to be three, two, one – my pen’s a little weak – so down here, as you guys can see, I didn’t go into art or become an artist for a very good reason. I can’t draw. But hopefully you guys can still understand the concept.
So Number 3 we’re going to talk about is structure. The way your site is structured says a lot about it to the search engines, and by structure, I mean what’s it coded on? What kind of language? Is the code clean? Does it take a long time to load? WordPress, for example, to build your web site on, is excellent because it provides excellent structure. It provides the basis for everything else. So your web site structure, a good web site built the right way goes very far. So I’m going to sum that up in the structure.
The second and most important thing is going to be content. Your content matters, guys, but if you don’t have this part, if you don’t have the structure right, if your site’s not built right, you’re not going to be able to leverage this as well as you could. So content is very important and if you say good things and people like what you have to say, it will inevitably lead to this: Links.
The more people that link back to your content, and the higher your Google rank goes, your page rank goes. And all this matters.
So SEO summed up in three steps, guys. Structure: your web site structure; Content, what you’re putting out there, whether it’s in video or a written form. I’ve done another video which explains if you do videos, I highly recommend you transcribe them because Google can’t really understand the way videos are built. And then of course, links. If other people verify that what you have to say is good by providing you a link, up goes your page rank, so...
This has been your first Whiteboard Wednesday from here at Shama.tv. I hope you enjoyed it, and I look forward to your thoughts.
Hey Shama,
Great job! You are right about the necessity for visuals sometimes. I look forward to seeing the next one.
Dali Burgado
Whiteboard Wednesday? I love it! Great video Shama, very easy to understand.
Thanks Shama
We enjoyed that – short and punchy. Off to set up some more links now!!
Susie
Shama, love Whiteboard Wednesday, I am very visually oriented so like things that are visual.Structure, content, links, okay my new mantra. I like that I figured out how to do an RSS feed so that your site is right on my iGoogle and when I start out my day, I am always able to see if you have new content. Great Job! Please keep it up
Great Info Shama. As always you make it SO simple.
Shama – I’m a new fan of yours thanks to David Carleton. Try a full-size whiteboard or at least one that is flip chart size – make sure it is stable so it doesn’t wobble around or fall down – unless your looking for some humorous Shama.TV outtakes!
With a larger whiteboard you’ll be more comfortable being able to move around and draw more naturally at eye level. You probably already have, but if not, check out the “UPS Whiteboard” series (not the spoofs & parodies) on YouTube and the “In Plain English” series on YouTube. Keep smiling and have fun! I’ll keep spreading the good word about Shama.TV…
Thanks Landis! : )
Agreed. I have a huge mounted white board in my primary office, but sometimes we shoot on the go. In my 2nd office, we have my mini board. Will definitely have to get it mounted. Welcome to Shama.Tv!
Thanks Kyle! : )
Thanks Sandie for
1) Sharing your comments. I treasure them!
2) Subscribing. = )
Dali, Yolanda, Susie -
Many thanks! : )
Love it. You’re awesome, Shama.
Hey I’m your new FAN! I love what you do, its so simple. I have just spent the whole day going through your site, seriously amazing stuff!
Keep it up and thanks for all the tips!