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What’s New with Facebook



Transcript of the What’s New with Facebook Video

Hey guys! Shama with Shama.TV here. I have two important updates for you in regards to Facebook. It’s so funny because I think Facebook is like a country now in it’s own self, and I think if it was a country it would be the 4th largest. So it’s amazing because just like a country it’s forming it’s rules, it’s creating it’s currency, it is tweaking things and re-tweaking things, but the two changes I want to talk to you guys about are some really cool neat features. The first neat feature facebook has done has moved updates so when you have a facebook fan page or if you are a fan of a page you get an update! Those updates used to be very obscurely hidden on the Facebook homepage. Now those updates are right under your inbox. So if you go to your Facebook and go to your inbox, right below it will say “updates.” I used to stay away from Fan pages because I thought that you couldn’t reach as many people as you could with a group, but that’s changed now because Facebook has made updates so accessible. So if you have been thinking about creating a Facebook fan page and have been holding back, don’t hold back anymore, go ahead and create that fan page because this really makes a difference. Now when you send an update to all your fans, it will actually be somewhere where they can see it and the likelihood of them reading it goes way up. The second thing about Facebook fan page, which is really neat, is you can now have a vanity URL for your Facebook fan pages as well. I think you need 35 or 25 fans to get a URL but that’s really easy to do and you guys should be able to do that. It used to be that Facebook required 1000 fans before they would let you get a vanity URL, but that is no longer the case. I got one for myself, it’s Facebook.com\ShamaKabani, and I do not have 1000 fans yet. So just think about Facebook as a country guys, they’re making their own rules, the government is definitely not a democracy, but they are taking input from their “Facebook citizens,” and I wouldn’t be surprised to see Facebook create some sort of Facebook currency with the amount of people they have on there, so maybe they’d partner if PayPal or Amazon or something like that. Anyway I would look out for that guys. I think there are big things out there for Facebook in terms of commerce, but we’ll see where they go with that. So if you guys have any Facebook-related question, feel free to ask them in the comments!

October 1, 2009

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3 Responses to “What’s New with Facebook”

  1. Good tips. yes the updates being better visible is why i started a fan page for my Background rotation application. Side note though a URL does not have a backslash “\” it uses foreword slashes “/”. i don’t think a “\” will work in a URL

  2. Stephen Wade says:

    I’m already planning a heist in anticipation of Facebook currency :)

    A dynamic with the UPDATES INBOX is people have to intentionally click through to it. Honestly, I rarely click on my INBOX page unless it shows I have unread messages. Since UPDATES is hidden behind INBOX, very few people are likely to see your updates if you rely on them finding them under that tab.

    What excites me is that Facebook includes Fan Page updates in the news stream. Your content can now appear when the user logs in right next to their friends updates.

    For this to happen, however, you need to know your target market… e.g. when are they likely to login to Facebook (stay-at-home moms may login at different times then zealous computer programmers)? You’ve got a short window in which your update will appear above the fold in their news stream; time your messages strategically so they’re seen!

    I encourage picking three to five times a day to send valuable updates out.

  3. Stephen Wade says:

    btw, here are some good resources for facebook analytics

    http://www.facebook.com/press/info.php?statistics
    (general facebook stats)

    http://apps.facebook.com/status-statistics/ (really cool app that allows you to view status statistics for you and your friends . . . e.g., if you want to know when your friends are online so you can post at a time they are likely to see it, this will tell you – although, currently the reporting time zone is currently set to Europe)

    http://www.checkfacebook.com/ (more facebook demographic information)

    Stephen Wade

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