Comments on: Tres Generaciones Tequila- A Social Media Case Study

By: Al

Al — Wed, 18 Jan 2012 23:07:59 +0000

I don’t drink very much, and never get drunk (although I did in my younger days); but I do enjoy well made liquor, wine, and an occasional beer. I am a tequila drinker primarily, and my drink of choice is Sausa’s Tres Generaciones Añejo. [Tres Generaciones comes in three renditions to represent the three generations of the Sausa family who kept the family business going: Pláta (clear, not aged); Reposádo (light amber, aged for 3 months in oak barrels); and Añejo (light amber, aged for one year in oak barrels).]

I was impressed by the Sausa family, and I was pleased when they began making Tres Generaciones–and even more pleased after I tasted it. When I watched your video, I was even more impressed with the way the company presented its product to you.

I must give the company that now owns the Sausa distilleries credit for keeping the Sausa family’s devout attention to quality and their superb original recipes for the three types of tequila that the Sausa family invented and made for three generations. It’s a fitting tribute to a family who taught by example how a business should be run; that the most important factors are product excellence and customer satisfaction.

Thanks for sharing.

By: Hamilton Wallace

Hamilton Wallace — Tue, 23 Jun 2009 14:00:23 +0000

Actually, this sounds like a fairly typical rollout of a premium product: get the attention of people who are “centers of influence,” get them together, treat them well, demo your product, educate and don’t beat them over the head. It is very much in line with the social media ethic of today. Funny how the seeds of new methodologies can be seen in the past. Good for Tres Generaciones.

By: Shama

Shama — Fri, 29 May 2009 22:51:05 +0000

Thanks Gaith : )

By: Gaith

Gaith — Fri, 29 May 2009 13:50:49 +0000

Salam Shama, I just learned u got married from this video, congrats (mabrouk )u did not invite me to ur weeding:P ur vblog is great but plz stay away from alcohol and haram stuff

By: Michelle Tennant

Michelle Tennant — Wed, 20 May 2009 22:37:14 +0000

Hi Shama. Great meeting you in Dallas last Friday. I love this personal touch you feature and what a great segment from you Shama. I’m all about the personal touch since I place news segments and build media relationships for my clients. To that end, I’m all about “serving another’s needs” as a way to get to know them. And in this case, they were serving your stomach. Great tie-in. For those interested in getting to know the media by serving their needs, I recommend you sign up for http://www.PitchRate.com — same concept … serve and then get to know media people. Happy Marketing everyone.

By: Stuart Foster

Stuart Foster — Wed, 20 May 2009 20:55:02 +0000

Personal touch makes a huge difference doesn’t it? Tres Generaciones looks like it hit a home run just by doing something cool, including local influencers and then following up with a dinner.

I would be interested in seeing how they targeted you Shama. They mention where they found you?

By: Ken Partain

Ken Partain — Wed, 20 May 2009 19:38:54 +0000

Hi Shama,

I received the same thing and although I wasn’t in Dallas for the dinner event, I was very impressed by the way that Tres Generaciones handled the entire promotion. And because my wife and I both like tequila I can tell you that we have enjoyed it very much. It’s an excellent product and will certainly buy it when this bottle runs out.

Ken