Hey guys, welcome to Shama.tv. Today is a very special episode. I’ve got this nice wooden box here and today’s episode is really about a case study. I saw a company doing something very right and I wanted to showcase them here and kind of share what they did.
So one evening, I got this Email from a lady in Chicago who said that they would like to hand-ship me a box and if I was willing to accept, it was actually going to be some premium tequila. And I accepted. I do not drink, but it was a nice offer. I wanted to see where they were going this, so experimentally, I accepted.
This is the box it came in. It is Tres Generaciones – did I pronounce that right, Mo? And it is triple distilled tequila and you guys are going to like this. So I opened it up, and I’m going to try and get this out of here. Check this out, guys. Me and a bottle of tequila. I don’t drink, but it just seems cool.
So anyways, I got this bottle of tequila – very nice – sent to me, and a week later I got a dinner invitation locally and I was welcome to bring my friends so I got my husband and another friend and we went, and they had this great dinner – the same people, Tres G. They sent, you know, their representative down there. We had dinner. They had lots of samples but I couldn’t really sample it.
I was looking at all this from a social media case study geeky perspective that I could look at, but what was great was they had a representative come down from the Tres G company who explained to us how tequila was made, why premium was different than anything else, and it was really nice, because I did see a lot of local influencers in that room, and it was nice that they’d done so many steps.
I mean, I got the box initially. I was very touched, very nicely done. Then I got the dinner invitation, went out there, and got to learn a lot of things from their rep. And they also… what was nice was we really love to network with the people around and so that was very nice. I got to meet other people, and they enabled that.
So not only did they share information about their product and a great dinner, but they also enabled me to meet other people and network and do things, and not once did they ask for a review or – you know, either bad or good – they just wanted to share information about their product, which they did very successfully.
And I wanted to share this as a case study of things done right by a company that, you know, is in the liquor field that you don’t necessarily… It’s not your average technology or start-up company using social media, but something that’s outside the technology realm still using social media to reach people and to get the message out.
As for the tequila, guys? I’m keeping it.
Hi Shama,
I received the same thing and although I wasn’t in Dallas for the dinner event, I was very impressed by the way that Tres Generaciones handled the entire promotion. And because my wife and I both like tequila I can tell you that we have enjoyed it very much. It’s an excellent product and will certainly buy it when this bottle runs out.
Ken
Personal touch makes a huge difference doesn’t it? Tres Generaciones looks like it hit a home run just by doing something cool, including local influencers and then following up with a dinner.
I would be interested in seeing how they targeted you Shama. They mention where they found you?
Hi Shama. Great meeting you in Dallas last Friday. I love this personal touch you feature and what a great segment from you Shama. I’m all about the personal touch since I place news segments and build media relationships for my clients. To that end, I’m all about “serving another’s needs” as a way to get to know them. And in this case, they were serving your stomach. Great tie-in. For those interested in getting to know the media by serving their needs, I recommend you sign up for http://www.PitchRate.com — same concept … serve and then get to know media people. Happy Marketing everyone.
Salam Shama, I just learned u got married from this video, congrats (mabrouk )u did not invite me to ur weeding:P ur vblog is great but plz stay away from alcohol and haram stuff
Thanks Gaith : )
Actually, this sounds like a fairly typical rollout of a premium product: get the attention of people who are “centers of influence,” get them together, treat them well, demo your product, educate and don’t beat them over the head. It is very much in line with the social media ethic of today. Funny how the seeds of new methodologies can be seen in the past. Good for Tres Generaciones.
I don’t drink very much, and never get drunk (although I did in my younger days); but I do enjoy well made liquor, wine, and an occasional beer. I am a tequila drinker primarily, and my drink of choice is Sausa’s Tres Generaciones Añejo. [Tres Generaciones comes in three renditions to represent the three generations of the Sausa family who kept the family business going: Pláta (clear, not aged); Reposádo (light amber, aged for 3 months in oak barrels); and Añejo (light amber, aged for one year in oak barrels).]
I was impressed by the Sausa family, and I was pleased when they began making Tres Generaciones–and even more pleased after I tasted it. When I watched your video, I was even more impressed with the way the company presented its product to you.
I must give the company that now owns the Sausa distilleries credit for keeping the Sausa family’s devout attention to quality and their superb original recipes for the three types of tequila that the Sausa family invented and made for three generations. It’s a fitting tribute to a family who taught by example how a business should be run; that the most important factors are product excellence and customer satisfaction.
Thanks for sharing.