Comments on: The Power of Image Personas

By: CoCreatr

CoCreatr — Thu, 26 Mar 2009 00:02:41 +0000

Hi Shama. I think you are on to a thing or two with this. Other than the lifelike likeness in a photo or a live-like video, the graphic is static. It may emphasize desired traits and add focus to tell a little story or evoke emotions. Come to think of it, and connecting to the popularity of the Obamicon, the persona image (stylized face or likeness) does for people what the logo does for corporate. Instant recognition.

By: Shama

Shama — Wed, 25 Mar 2009 19:30:59 +0000

Hi Brendan,

I think you are right! It is a more “stylized” face. At the end of the day, it’s all about connecting with people- however we can, eh? : )

By: Shama

Shama — Wed, 25 Mar 2009 19:30:10 +0000

Hi Charles,

Thanks! I think we were going for the 60′s feel! I highly recommend working in a character if you can into your site!

By: Shama

Shama — Wed, 25 Mar 2009 19:26:25 +0000

Hi Stewart,

Pretty cool! I hope you will share more about that!

By: stewart

stewart — Wed, 25 Mar 2009 18:59:37 +0000

Right on Shama. We finished conducting 2 Persona’s for our client and it really does remove the subjective input that most often delays projects.
http://twitter.com/sseverino

By: Charles Todd

Charles Todd — Wed, 25 Mar 2009 17:47:39 +0000

Enjoyed the video. Your site is very attractive and appealing. The cartoon image of you reminds me of the opening credits for the 1960′s show Bewitched. I am putting together a site right now and you have definitely given me one more thing to think about. Take care.

By: Brendan Cosgrove

Brendan Cosgrove — Wed, 25 Mar 2009 17:43:45 +0000

Shama, you’re right on here. I think it lies with our need for a name AND a face. Online you don’t get the same rich experience when you see someone in a video as you do in person. However, these image personas, as you call them, create a more recognized and stylized “face” for people to attach the name and content to.