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The Power of Bumper Stickers? Get Creative!



Transcript of the The Power of Bumper Stickers? Get Creative! Video

Hey guys! Welcome to Shama.TV. As you know, we’re all about trying new and creative things, so today we’re trying it outside! We’re trying a shoot outside. So I’d like to see what you guys have to say. Now I’d like to talk about something really interesting that happened today. I was at the coffee shop, and if you guys have seen I have a laptop sticker that says “Shama.TV.” And I had a guy come up to me and he goes “You know, I’ve seen your bumper stickers around town!” And it’s so funny because I’ve given all my family members bumper stickers so that’s about six cars total. So he says “I just saw this on your laptop sticker, I have to know what this is about! I looked at your videos. Do you guys build websites?” And I said “Yes we do” and he said “Well, hey, can you look at mine and give me a quote real quick?” And it was really surreal but it got me thinking, you really shouldn’t limit yourself to just doing online marketing because I love online marketing and there’s so much potential there, but you should get creative because bumper stickers don’t cost a lot, guys, and neither do laptop stickers. But Iw as just thinking how cool it is to get creative at something like that and just a lot of fun! I mean I never expected someone to say “Oh I’ve seen your bumper stickers around” because I wasn’t even sure if they were working, but we may have a client for a web project just based on that. So don’t limit yourself and be creative in your marketing. You can’t be afraid to try new things, especially when they’re low-cost and they’re fun. So always keep trying new things and if you guys have tried something like this that has been fun and that has worked well, I really want to hear about it. So leave a comment, let me know. We’re all about trying new and fun things!

July 30, 2009

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5 Responses to “The Power of Bumper Stickers? Get Creative!”

  1. Jamee says:

    Great idea! Where did you get your bumper sticker made?
    thanks for sharing, Jamee

  2. Stephen Wade says:

    loved your comment: “you really shouldn’t limit yourself to just doing online marketing.”

    Personally, I think online marketing is great, especially when your budget has been cut *sigh* and you need a cost-efficient way to get your message out. However, social media shouldn’t be used as a panacea to make a company great. Markets change, and companies must grab the right tool to meet the current needs.

    Shama, your use of a “traditional” form of outbound advertising is evidence that the goal of marketing is NOT simply to keep up with the current trend, but rather to position the business for success — regardless of the preferred message media.

  3. Yanna says:

    Bumper stickers are terrific – creating a memorable message is the challenge, however.

    Nice to “meet” Snoopy on your show!

  4. Shama says:

    Hi Yanna,

    You just met Snoopy? : ) He is the internet darling of many. = )

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