Comments on: The Key Difference Between Google Ads and Facebook Ads

By: AppHelp Insights – 7 Steps To Marketing A Mobile Application

AppHelp Insights – 7 Steps To Marketing A Mobile Application — Wed, 18 May 2011 22:45:40 +0000

[...] Create a Facebook Ad campaign. I’ve discussed the main difference between Google Ads and Facebook Ads on Shama before. Facebook ads are an excellent way to reach your prospective audience since you can [...]

By: Brittany

Brittany — Wed, 19 Jan 2011 23:08:22 +0000

Very helpful, Shama!

I’m doing my research preparing for a job interview with Facebook selling online ads and this is a great, quick, simple rundowwn.

Thanks you!

By: Julia Rymut

Julia Rymut — Sat, 14 Aug 2010 02:38:00 +0000

Hi Shama,

Thank you for your video. You’re right–the biggest difference is that Google ads are about solving problems and FB ads are about identity.

But that is just the beginning. For example, FB ads get the click often because of the image more than the content. And ironically, rough, “shot from the hip” images often do better than professional, slick images.

I think the real difference is understanding the culture of FB and figuring out how to interact within it. I think of it like traveling to a foreign country. I don’t just barge in and starting acting American (Google-ian) when I’m in a new place. I first observe and figure out the social rules and then join in.

I love figuring out FB and how to make it work.

Thank you,

Julia

By: Stephen Wade

Stephen Wade — Fri, 06 Aug 2010 01:28:59 +0000

Google content ads and Facebook ads fall into the same marketing category for me: demand generation. Whereas search ads fulfill consumers’ demand, content ads suggest products, services, and/or brands that they may not have thought of.

By: Armaghan Saqib

Armaghan Saqib — Tue, 27 Jul 2010 16:50:29 +0000

But the question is how effective facebook ads are?

I am a google adwords customer and have reasonably good response.

Though I have clicked (and sometimes purchased) something from google ad, I have yet to find a relevant ad from facebook.

What do you think?

By: Jesse Luna

Jesse Luna — Tue, 27 Jul 2010 16:25:53 +0000

Love your blog Shama!

The demographic information available from Facebook ads is incredible. Before, a marketer would have to buy a list from a magazine or do some intensive customer surveys to get that kind of information.