Comments on: The Future of Advertising is ACTVERTISING http://www.shama.tv/the-future-of-advertising-is-actvertising/ A Web TV Show Wed, 18 Jan 2012 23:07:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Todd E. Jones http://www.shama.tv/the-future-of-advertising-is-actvertising/#comment-1492 Todd E. Jones Wed, 03 Feb 2010 18:03:21 +0000 http://shama.tv/?p=511#comment-1492 I am sure you are right. Mostly, it is better used for branding as it is right now. Further, I think the use of videos ads will increase, and in fact, already have. I am sure you are right. Mostly, it is better used for branding as it is right now. Further, I think the use of videos ads will increase, and in fact, already have.

]]> By: Shama http://www.shama.tv/the-future-of-advertising-is-actvertising/#comment-1491 Shama Wed, 03 Feb 2010 17:30:41 +0000 http://shama.tv/?p=511#comment-1491 Hey Todd, I imagine that revenue models will change...or they may use advertising for impressions only. Brand awareness, but not sales. Hey Todd,

I imagine that revenue models will change…or they may use advertising for impressions only. Brand awareness, but not sales.

]]> By: Todd E. Jones http://www.shama.tv/the-future-of-advertising-is-actvertising/#comment-1490 Todd E. Jones Wed, 03 Feb 2010 14:15:32 +0000 http://shama.tv/?p=511#comment-1490 How would that affect websites, such as news sites, that rely on advertising for a large percentage of their revenue? How would that affect websites, such as news sites, that rely on advertising for a large percentage of their revenue?

]]> By: Aaron Craig http://www.shama.tv/the-future-of-advertising-is-actvertising/#comment-1486 Aaron Craig Wed, 20 Jan 2010 10:02:51 +0000 http://shama.tv/?p=511#comment-1486 sorry... a major typo... it is late. sorry… a major typo… it is late.

]]> By: Aaron Craig http://www.shama.tv/the-future-of-advertising-is-actvertising/#comment-1485 Aaron Craig Wed, 20 Jan 2010 10:01:51 +0000 http://shama.tv/?p=511#comment-1485 Great stuff. I think you are write about advertising. In fact you are already seeing this. Honda, for example, has a 15 second TV spot that directs people to their facebook page not their Web site. They are asking people to act by discussing, posting comments, etc. Though this could cause some negative comments from those who don't care for the product, Honda (and other companies who have done the same thing) are allowing their consumers to promote the products for them via status post, etc. Great stuff. I think you are write about advertising. In fact you are already seeing this. Honda, for example, has a 15 second TV spot that directs people to their facebook page not their Web site. They are asking people to act by discussing, posting comments, etc. Though this could cause some negative comments from those who don’t care for the product, Honda (and other companies who have done the same thing) are allowing their consumers to promote the products for them via status post, etc.

]]> By: Natalie Revell http://www.shama.tv/the-future-of-advertising-is-actvertising/#comment-1480 Natalie Revell Thu, 14 Jan 2010 19:18:49 +0000 http://shama.tv/?p=511#comment-1480 Hi Shama! I think you are on target -- as usual. :) I would be interested to see how you feel guerrilla marketing will come into play with going from 'ad' to 'act.' I think it will still be there. I love what HBO did as a guerrilla marketing tactic when launching The Sopranos. They sent a taxi all around New York City that had a fake arm hanging out of the trunk with a bumper sticker that said something like "The Sopranos -- only on HBO!" They said they got more out of that very inexpensive guerrilla marketing move than many deeply paid ads for other shows. Interesting! Thanks, Natalie Hi Shama!

I think you are on target — as usual. :) I would be interested to see how you feel guerrilla marketing will come into play with going from ‘ad’ to ‘act.’

I think it will still be there. I love what HBO did as a guerrilla marketing tactic when launching The Sopranos. They sent a taxi all around New York City that had a fake arm hanging out of the trunk with a bumper sticker that said something like “The Sopranos — only on HBO!” They said they got more out of that very inexpensive guerrilla marketing move than many deeply paid ads for other shows. Interesting!

Thanks,
Natalie

]]> By: Bill Parlaman http://www.shama.tv/the-future-of-advertising-is-actvertising/#comment-1479 Bill Parlaman Thu, 14 Jan 2010 19:10:44 +0000 http://shama.tv/?p=511#comment-1479 I still think advertising is dead regardless unless you're one of those big dumb companies. It's all about knowing who your customers are, what are their deepest desires and wants and then giving it to them on a silver platter. Thanks, Bill I still think advertising is dead regardless unless you’re one of those big dumb companies. It’s all about knowing who your customers are, what are their deepest desires and wants and then giving it to them on a silver platter.

Thanks,
Bill

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