Tags: advertising, hyder, Kabani, Shama, Shama.tv, tv

This entry was posted on Thursday, January 14th, 2010 at 1:50 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 Responses to “The Future of Advertising is ACTVERTISING”

1. Bill Parlaman says:

   January 14, 2010 at 2:10 pm

   I still think advertising is dead regardless unless you’re one of those big dumb companies. It’s all about knowing who your customers are, what are their deepest desires and wants and then giving it to them on a silver platter.

   Thanks,
   Bill
2. Natalie Revell says:

   January 14, 2010 at 2:18 pm

   Hi Shama!

   I think you are on target — as usual. I would be interested to see how you feel guerrilla marketing will come into play with going from ‘ad’ to ‘act.’

   I think it will still be there. I love what HBO did as a guerrilla marketing tactic when launching The Sopranos. They sent a taxi all around New York City that had a fake arm hanging out of the trunk with a bumper sticker that said something like “The Sopranos — only on HBO!” They said they got more out of that very inexpensive guerrilla marketing move than many deeply paid ads for other shows. Interesting!

   Thanks,
   Natalie
3. Aaron Craig says:

   January 20, 2010 at 5:01 am

   Great stuff. I think you are write about advertising. In fact you are already seeing this. Honda, for example, has a 15 second TV spot that directs people to their facebook page not their Web site. They are asking people to act by discussing, posting comments, etc. Though this could cause some negative comments from those who don’t care for the product, Honda (and other companies who have done the same thing) are allowing their consumers to promote the products for them via status post, etc.
4. Aaron Craig says:

   January 20, 2010 at 5:02 am

   sorry… a major typo… it is late.
5. Todd E. Jones says:

   February 3, 2010 at 9:15 am

   How would that affect websites, such as news sites, that rely on advertising for a large percentage of their revenue?
6. Shama says:

   February 3, 2010 at 12:30 pm

   Hey Todd,

   I imagine that revenue models will change…or they may use advertising for impressions only. Brand awareness, but not sales.
7. Todd E. Jones says:

   February 3, 2010 at 1:03 pm

   I am sure you are right. Mostly, it is better used for branding as it is right now. Further, I think the use of videos ads will increase, and in fact, already have.