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Social Media: The Ultimate Amplifier

Social Media: The Ultimate Amplifier Download (48)


Transcript of the Social Media: The Ultimate Amplifier Video

Hey guys, Welcome to Shama.TV. This past week I was doing a teleseminar and someone asked me why I always stress the importance of having your basics right. So why do I always talk about having a good service, a good product, something solid before you take it to social media. No one had really asked me this question, so I wasn’t able to address. I figured I would address it now.

Here is the reason: Social media is the ultimate amplifier, anything you do, social media is like keeping a megaphone right there, for it to get louder, so if you have an average service or product, you have wholes in your service, or there is something that is not working out, what is it going to do if you keep a megaphone right to it? It’s going to make it look awful. So if you have something average, social media will really take that something average and make it look awful. Because when something’s ok, we say it looks really bad on social media. A 100 three star ratings or two star ratings is not what you want. When you look at it what is something is good, and you put a megaphone by something that is good, it gets extremely powerful.

I really want you to start looking at social media marketing as the ultimate amplifier. I don’t want you to build your business around it. I want to focus on a solid product or service, and then amplify it using social media.

I hope this answers the question about why I stress having an extremely solid product or service before doing social media marketing.

June 3, 2009
5 Comments

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This entry was posted on Wednesday, June 3rd, 2009 at 3:50 pm and is filed under Ask Shama, Internet Marketing, Marketing, New Media Marketing, Social Media Marketing, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Social Media: The Ultimate Amplifier”

  1. Stuart Foster says:
    June 3, 2009 at 6:45 pm

    Social Media is one big ass magnifying glass. I’ve been stressing this for quite a while with clients. If your product sucks…fix your product…don’t go on social media.

  2. The Hypnovator says:
    June 3, 2009 at 8:03 pm

    Good videos – Thanks for the tips about facebook ads had been thinking the same thing about them and you confirmed this for me.

  3. Sandie Barrie says:
    June 4, 2009 at 10:39 am

    Shama, this would be my hope that when I publish my book (soon) that it will be amplified by using social media ;-) I like the concept of amplification it provides a visual, you could use one of the megaphones in your lectures to help people hear the point as well;-) Question, I have a Twitter account, how do I know what my Twitter ID is?

  4. Anne Good says:
    June 7, 2009 at 11:40 am

    This is a simple concept that way too many brands are overlooking. I see a site or a business as your home. Before I invite others into my home, I want to make sure it is the best it can be.

  5. Hesham Fathy says:
    June 13, 2009 at 3:54 am

    You are right Shama, I am trying all the time to enhance my social amp!

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