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Marketing 911 – EMS

Marketing 911 - EMS Download (33)


Transcript of the Marketing 911 – EMS Video

Hey guys, welcome to Shama.tv. I want to talk to you guys today about something that I get asked a lot. And it’s about marketing and, if you could sum up marketing, what would it be? And I call this Marketing 911, or Marketing EMS if you will.

And so marketing has to do three things all the time, and whenever I see somebody’s marketing that’s not working, they’re missing out on one of these three things, and I’ll tell you what they are. So EMS stands for “Educate, Market and Sell.” Your marketing has to do all three. It has to educate, market and sell. And I realize sometimes ‘sell’ can fall into one other category by itself of selling, but your marketing is pretty much… it’s great if your marketing can close the sale before it even, you know, before the purchase order is even put in.

So I want you to always remember this: Educate, Market, Sell. Any marketing material you put out there, I want you to ask yourself: “Am I educating? Am I providing value? Am I marketing? Am I sharing what I know? Am I doing a good job getting the product or service out there? And am I selling? Am I telling them to say, “Hey, you know what, if this is a good fit for you, buy.”

So three things: Educate, Market, Sell and remember this as Marketing 911.

May 11, 2009
3 Comments

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This entry was posted on Monday, May 11th, 2009 at 11:51 am and is filed under Business, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Marketing 911 – EMS”

  1. Jennifer says:
    May 13, 2009 at 11:00 pm

    Hi Shama,

    Enjoyed your videos about FB. Still learning my way around. You’re right about connecting online like we do at in person. Sometimes you feel collected instead of connected.

    Love your illustration. I use caricatures of me in my logo.

    Rubies is a wonderful book. Heard Elizabeth’s interview w/ Lynda. She has such a talent for creating opportunity that didnt exist. And then delivering just the right marketing msg! I talk about books I’m reading on FB, Twitter, & my blogs but the use of video is a great touch! Thanks.

    Jennifer

  2. Shama says:
    May 14, 2009 at 11:13 pm

    Thanks Jennifer. : )

    I always enjoy reading insightful comments!

  3. Sandie Barrie says:
    May 27, 2009 at 4:10 pm

    Educate, market, and sell. I am using these in my graphic to organize how to sell my new book which is getting close to release. Thanks for such a succint approach to a complex topic.

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