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Great advice: Assess what works, and do more of it. Assess what doesn’t, and stop. Sounds simple but most of us ignore what works –we focus instead on “what’s new” and ignore (neglect) our tried and true. Then, even though “what’s new” doesn’t work, we pour more effort into it!
Sounds crazy when you hear Shama say it — but follow her advice and assess your history, then be smart about what you do.
good job on the site and videos, and marketing yourself – on the 2 tips video, speaking of not wasting time, it seems like you get into the meat of the message right at the middle, too much intro. And your firealarm low battery alarm is going off. redo it, cut the time in half.
thanks, your inspiring me to get my message clearer, my website now is a mess…
andres
Awesome tips Shama. Definitely the second one. I think way to many companies run into hardships because they just can’t or don’t have the guts to force closure of a deal. A lot of times it can be cheaper to walk away!
This is great Shama. I like the second point particularly as well. We are trying to provide everything pretty much in “Package” format and offer lots of free video training to help educate prospects and clients.
I’m in b2b, and it sometimes seems hard to get a business owner to focus their attention with online content… It’s easier face-to-face or on a phone appointment… but then you have to build that time into costings…
Any tips on helping businesses to take action based on a set of comprehensive information provided online only..?
Many thanks
Peter
great advice problem with me is what has always worked has stopped real quick so now i am reformatting the way i do things.
Great advice, during a recession it’s important to re-evaluate your business and cut anything that is adding to your overheads without having a good ROI
Hi William-
Yes, it happens! Sometimes the flow of things changes, but you are a smart man to pick up on it and get to reformatting!
Thanks Peter! Yes, I do have a tip! You make them realize that the time spent on “sales details” could be much better spent by you actually MAKING things happen for the company. When they realize that dragging things on is affecting the outcome- the good ones will see the light. Try it next time and let us know the results!
Hi, Shama,
Great common sense advice. It is easy to forget how long the sales cycle ride is once you get on the same roller coaster!
Amy