Comments on: Ask Shama: What are the 2 Hottest Niches Online?

By: Shama

Shama — Fri, 24 Apr 2009 19:39:11 +0000

Hi John-

I’d say the most important factor in marketing is imagination. Video next week ; )

By: John Taylor

John Taylor — Fri, 24 Apr 2009 00:24:30 +0000

Interesting blog post. What would you say was the most important marketing factor?

By: Shama

Shama — Fri, 10 Apr 2009 23:28:00 +0000

Hi Bruce,

That’s such a cute idea. Thank you SO MUCH for sharing. : ) I’d love to be able to take Snoopy inside a coffee shop with me.

By: Bruce > The Hockey Writers

Bruce > The Hockey Writers — Fri, 10 Apr 2009 17:58:59 +0000

While not related to online niches, we just had a doggy cafe open here. You bring your pet inside and he is free to roam around and mingle with other pets while you sip on your espresso. I hear they are doing quite well. Tough to see what might do well online though – especially with the dot com boom Pets website that lost a fortune. Maybe just for marketing an upscale kennel (hotel).

By: Mike Kunkle

Mike Kunkle — Wed, 08 Apr 2009 19:18:35 +0000

Hey Shama and readers,

When I’m not helping Kali run DreamWorthyGifts.com or tweeting with @DreamWorthy’s followers on Twitter, my day-gig for the past 20-some years has been in corporate training and organizational performance improvement.

“Education” is definitely an industry, but there is a growing hot trend for online education/training, and it’s relatively easy to do a niche placement with that. Currently there are several MLM businesses playing off the “personal/professional development” angle of this, but imagine great online training offerings for:
* Training your dog (combines pets and education)
* Basic automotive maintenance
* Fine-tuning your PC to run faster
* Faux-painting techniques
* Making awesome brownies from scratch

You get the picture.

Keep the great thoughts coming, Shama. I find your advice to be rock solid and some of the most cogent and logical.

Mike Kunkle
COO & Chief Marketing Officer
DreamWorthy Gifts LLC

By: Shama

Shama — Wed, 08 Apr 2009 17:16:11 +0000

Jeremy, Sean, Bruce – Agreed guys. Think of these more as industries-but nonetheless hot industries online.

Ghada – That’s another good one. The fitness market is definitely a good industry but the problem tends to be that it is over saturated.

Maryse- A blog is a good idea. I would also consider doing more in terms of connecting with other bloggers. Retail and education for medical providers are 2 very different niches. I am sure there is room for both when well done. In terms of marketing, there are a million things you could do. Start with grabbing a free copy of my online marketing plan at http://clicktoclient.com and you can also look at The Zen of Social Media Marketing ebook if you are looking to do more in that sector. That can be found at http://ZenofSocialMedia.com

Cass: Great observations.

By: Cass Bruton

Cass Bruton — Mon, 06 Apr 2009 19:40:34 +0000

And by the way, I like your delivery, Shama. Very natural.

By: Cass Bruton

Cass Bruton — Mon, 06 Apr 2009 19:35:48 +0000

The Dog Whisperer now has spin-offs on TV, so I think people are finding it valuable to know how to correct pet behavior problems. Also, catalogs to buy pet supplies proliferate. These days you can give your own shots (with a script from the vet) if you want to do that to save money. And I go online to look up pet issues.

Education is a given, or at least I think it is. But maybe I’m biased. Worked for universities for 20 some years. Really believe we are nowhere without education. But, I don’t like to see education providers rip people off.

By: Sean Isaacs

Sean Isaacs — Sat, 04 Apr 2009 16:46:41 +0000

2 niches:

Pet Industry
Education

2 great industries. But I agree with Jeremy above. For them to be a niche, they should be specific.

Thanks for the tips though!

By: Sandie Barrie

Sandie Barrie — Fri, 03 Apr 2009 23:32:19 +0000

So pet eduction should be really hot;-)